UQAM Chair of Tourism summary Chair Québec
Vélo Québec asked the Chair of Tourism at Université du Québec à Montréal to assess the economic impact of the Route verte. The Chair produced an initial study in 1997. The surveys conducted in 2001 for Bicycling in Québec in 2000 resulted in the compilation of additional information facilitating a more accurate assessment of the spending habits of cyclists in Québec.
The current study quantifies the economic benefits associated with spending by users of the Route verte and with the Québec bicycle industry. Here are its key findings:
• To measure spending by cyclists in Québec, we first identified the various customer segments:
- Athletic cyclotourists: tourists who travel primarily to cycle.
- Vacationing cyclotourists: tourists for whom cycling is one of several activities.
- Excursionists: people who take trips over 80 kilometres long but lasting less than 24 hours (without an overnight stay).
- Route-side residents: people who live near the Route verte.
• Spending by cyclists in Québec totalled over $166 million in 2000.
• In 2000, the Québec bicycle industry generated sales over $181 million, sustaining over 2,800 jobs (person years) and producing tax revenues of $17.2 for the Government of Québec and $13.6 million for the Government of Canada.
• Québec produces 86% of the bicycles made in Canada: 825,000 of the 960,000 bicycles manufactured in 2001 were made in Québec. Approximately 30% of the bicycles sold in Canada are bought in Québec. In 2000, over 500,000 bicycles were sold in Québec.
• In 2000, Route verte cyclists spent a total of $95.4 million. This corresponds to approximately 2,000 jobs (person years) and revenues of $15.1 million for the Government of Québec and $11.9 million for the Government of Canada.
• Québec’s athletic cyclotourists spend most (57%) of the money associated with the use of the Route verte, or a total of $54.6 million. People who live near the Route verte also spend a considerable amount of money on Route-related activities — over $24.5 million.
Based on a reasonable growth scenario, we estimate that following the inauguration of the Route verte in 2006, the amount spent annually by users will increase to $134 million. This spending will generate over $38 million in government revenues and help support 2,861 jobs (person years).
Source: Retombées économiques de la Route verte - March 2003 (pdf)